What's the most important AI visibility metric?

Recommendation share — the % of relevant prompts where AI actively suggests you. It maps most directly to revenue.

What's a good AI visibility score?

70+ on a 0–100 scale is strong. Below 40 means AI rarely surfaces you. Above 85 means you're the default answer in your category.

How do I calculate share of voice in AI?

(# of prompts mentioning you ÷ total tracked prompts in category) × 100. Recometric does this automatically per engine.

Should I report AI metrics to executives?

Yes — but use one composite KPI (Recometric Score™) plus 2–3 supporting numbers. Don't dump dashboards.

How is AI sentiment scored?

Each AI response is scored on a -1 to +1 scale based on tone, qualifiers and comparison context — then averaged per prompt set.

What Metrics Matter Most for AI Visibility? (2026 Guide)

A complete guide to AI visibility metrics — what to measure, how to calculate it, and how to report it to executives without drowning them in data.

If SEO taught us anything, it's that the wrong metric, tracked religiously, will sink a strategy. AI visibility is a new discipline, but the same trap applies. This guide is the metric stack we recommend — formulas, benchmarks, and reporting templates.

The 9 metrics that actually matter

AI Visibility Score — composite 0–100 across all engines.
Prompt coverage — # of tracked prompts you appear in.
Mention frequency — % of prompts mentioning you.
Recommendation rate — % of prompts where AI suggests you.
Share of voice — your mentions ÷ all category mentions.
Sentiment — -1 to +1 averaged per prompt set.
Citation frequency — # of times your URLs are cited.
Local visibility — visibility on city + service prompts.
Competitor delta — your share minus top competitor's.

Formulas

Mention frequency = (prompts mentioning you ÷ total tracked prompts) × 100
Recommendation rate = (prompts where AI suggests you ÷ commercial-intent prompts) × 100
Share of voice = your mentions ÷ (your mentions + all competitor mentions)
Recometric Score™ = weighted blend of the above, normalized 0–100

The KPI dashboard

One executive number, three operating numbers, three diagnostic numbers.

Executive: Recometric Score™.
Operating: Mention frequency, Recommendation rate, Sentiment.
Diagnostic: Citation frequency, Local visibility, Competitor delta.

Benchmarks (for local SMBs)

Metric	Weak	Healthy	Strong
Recometric Score™	<40	55–70	75+
Mention frequency	<25%	40–60%	70%+
Recommendation rate	<10%	20–35%	40%+
Sentiment	<0.2	0.3–0.6	0.7+
Local visibility	<15%	30–50%	60%+

Executive reporting template

One headline number: Recometric Score™ this week vs last.
Two wins: prompts gained, sentiment improved.
Two risks: prompts lost, sentiment dropped.
Top 3 actions for next week.

Five lines. That's the report executives actually read.

Common mistakes

Reporting raw mention counts without normalizing by prompt count.
Treating sentiment in isolation — it only matters next to recommendation share.
Ignoring competitor delta — visibility is relative.
Not segmenting by engine — your ChatGPT score and Gemini score will differ.

How metrics tie to revenue

+10% recommendation rate → measurable lift in inbound calls within 30 days.
+0.2 sentiment → higher conversion on cited recommendations.
+15% local visibility → direct increase in directions and bookings.

Recometric ships with all of these metrics live, calculated, and benchmarked. Run a free scan and see your numbers in 60 seconds.

What Metrics Matter Most for AI Visibility?