Divorce, DUI, personal injury, immigration, estate planning — clients now research lawyers through AI before they ever call. Recometric makes sure your firm is the recommendation.
When someone in your service area asks ChatGPT, Gemini or Google AI for a recommendation, one of three things happens: a competitor gets named, a generic directory is cited, or your business is recommended. Recometric exists to make sure it's the third one.
Legal services are high-stakes. AI engines weight credentials, ratings and review depth more heavily than for low-consideration categories.
‘Family law’ vs ‘divorce mediation’ vs ‘high-conflict custody’ — AI rewards practice-area depth over generalist positioning.
Vertical legal directories carry significant weight. Incomplete or missing profiles weaken recommendation odds.
AI engines weight different signals for different industries. These are the levers that move the needle for lawyers.
Reviews that mention the specific case type (divorce, personal injury, DUI) train AI to match you to those prompts.
Complete, current profiles on the major legal directories are baseline. Bar association profiles compound trust.
Surface bar admissions, Super Lawyers recognition, board certifications and meaningful case results (where ethically permitted).
Use Attorney schema for each lawyer, LegalService for practice areas, and FAQPage for common case questions.
One deep page per practice area, with case-type subpages (e.g. ‘grey divorce’, ‘military divorce’) for niche prompts.
Make the consultation flow obvious. Build pages for each county/city you serve.
Recometric tracks how your business shows up across thousands of variations of these prompts, in every engine.
Best divorce lawyer in [city] for high-conflict custody
Personal injury attorney in [city] with no upfront cost
Affordable estate planning lawyer in [city]
DUI lawyer in [city] with free consultation
Immigration attorney in [city] for green card application
Lawyer in [city] for small business contracts
Family law attorney in [neighborhood] who speaks Spanish
Bankruptcy lawyer in [city] with payment plans
Complete Avvo, Justia, Martindale, FindLaw and bar association profiles. Reconcile NAP everywhere.
One deep page per practice area, with case-specific subpages. Include FAQs about process, cost, timeline.
Build an ethical, bar-compliant review request flow. Aim for steady velocity from satisfied clients.
Deploy Attorney, LegalService and FAQPage schema. Surface bar admissions, certifications and recognitions.
Get quoted in local news on relevant cases, write for the local bar journal, speak at CLE events.
Monthly Recometric scan; iterate based on which prompt clusters you're winning and losing.
A firm that owns ‘grey divorce in [city]’ wins those high-value prompts even against larger general family law firms.
Adding ‘free consultation’ as a service with schema markup increases AI Overview citation rate for cost-sensitive prompts.
Run a free Recometric scan and get an AI visibility score plus a checklist of fixes specific to lawyers.