When clients ask AI for a lawyer, get recommended
Divorce, DUI, personal injury, immigration, estate planning: clients now research lawyers through AI before they ever call. Recometric makes sure your firm is the recommendation.
Patients, clients and customers now ask AI first
When someone in your service area asks ChatGPT, Gemini, Perplexity or Claude for a recommendation, one of three things happens: a competitor gets named, a generic directory is cited, or your business is recommended. Recometric measures which answer they give and shows you what to improve.
Trust is the entire purchase
Legal services are high-stakes. AI engines weight credentials, ratings and review depth more heavily than for low-consideration categories.
Practice-area specificity
‘Family law’ vs ‘divorce mediation’ vs ‘high-conflict custody’: AI rewards practice-area depth over generalist positioning.
Avvo, Justia and Martindale
Vertical legal directories carry significant weight. Incomplete or missing profiles weaken recommendation odds.
What makes AI recommend a law firm
AI engines weight different signals for different industries. These are the levers that move the needle for lawyers.
Practice-area review language
Reviews that mention the specific case type (divorce, personal injury, DUI) train AI to match you to those prompts.
Avvo, Justia, Martindale, FindLaw
Complete, current profiles on the major legal directories are baseline. Bar association profiles compound trust.
Bar admissions, board certifications, awards
Surface bar admissions, Super Lawyers recognition, board certifications and meaningful case results (where ethically permitted).
Attorney + LegalService + FAQ schema
Use Attorney schema for each lawyer, LegalService for practice areas, and FAQPage for common case questions.
Practice-area pages with depth
One deep page per practice area, with case-type subpages (e.g. ‘grey divorce’, ‘military divorce’) for niche prompts.
Free consultation + service-area pages
Make the consultation flow obvious. Build pages for each county/city you serve.
The prompts your future customers are asking
Each paid scan runs three personalized customer prompts across ChatGPT, Gemini, Perplexity and Claude, using the same wording for 12 comparable live checks.
Best divorce lawyer in [city] for high-conflict custody
Personal injury attorney in [city] with no upfront cost
Affordable estate planning lawyer in [city]
DUI lawyer in [city] with free consultation
Immigration attorney in [city] for green card application
Lawyer in [city] for small business contracts
Family law attorney in [neighborhood] who speaks Spanish
Bankruptcy lawyer in [city] with payment plans
The 90-day AI visibility plan for lawyers
Vertical citations
Complete Avvo, Justia, Martindale, FindLaw and bar association profiles. Reconcile NAP everywhere.
Practice-area pages
One deep page per practice area, with case-specific subpages. Include FAQs about process, cost, timeline.
Review system
Build an ethical, bar-compliant review request flow. Aim for steady velocity from satisfied clients.
Schema + credentials
Deploy Attorney, LegalService and FAQPage schema. Surface bar admissions, certifications and recognitions.
Authority building
Get quoted in local news on relevant cases, write for the local bar journal, speak at CLE events.
Track + iterate
Monthly Recometric scan; iterate based on which prompt clusters you're winning and losing.
What good looks like
Niche positioning beats general
A firm that owns ‘grey divorce in [city]’ wins those high-value prompts even against larger general family law firms.
Free consultation as schema
Adding ‘free consultation’ as a service with schema markup increases AI Overview citation rate for cost-sensitive prompts.
See if AI recommends your law firm
Run a free Recometric scan and get an AI visibility grade plus a focused first fix for lawyers.
Frequently asked questions
AI visibility in other industries
The same measurement, written for the questions each trade actually gets asked.